Case Study: How a 32-Second Facebook Video Helped a Builder Close a $350K Contract

One video made this builder $350K.

CJ Carr builds high-quality duplexes and investment properties across the Gulf Coast. Like many small-to-mid-sized builders, most of his new business came from networking, referrals, and handshakes.

But that model only scales so far — you can only be at one networking event or gym conversation at a time. CJ needed a way to extend his personal trust and credibility beyond physical reach, without resorting to spammy marketing tactics or expensive production.