Case Study: How a 32-Second Facebook Video Helped a Builder Close a $350K Contract
Gulf Coast Ad Experts on site filming with CJ Carr of DuCar Construction and Investment Property Builders
When Gulf Coast Ad Experts released this story through EIN Presswire — featured here — it quickly made waves across the Gulf Coast construction community. This case study breaks down exactly how that 32-second clip produced a $350,000 deal in less than a week.
Client:
CJ Carr, Investment Property Builders / DuCar Construction
Campaign:
Local Content Marketing & Video Ad Strategy
Industry:
Residential Construction & Real Estate Development
Platform:
Facebook & Instagram
The Problem
CJ Carr builds high-quality duplexes and investment properties across the Gulf Coast. Like many small-to-mid-sized builders, most of his new business came from networking, referrals, and handshakes.
But that model only scales so far — you can only be at one networking event or gym conversation at a time. CJ needed a way to extend his personal trust and credibility beyond physical reach, without resorting to spammy marketing tactics or expensive production.
The Approach
Working with Gulf Coast Ad Experts, CJ shot a simple 32-second video on his phone in front of two newly finished duplexes — no fancy lighting, no editing crew.
See his full explanation here.
In his video, he simply explained:
What the model was
How much it cost to build
And that his team could build one just like it
The tone was conversational, confident, and real. Gulf Coast Ad Experts guided the positioning, caption, and posting strategy to make sure the message reached the right audience inside a defined local radius.
The Result
Within 24 hours, CJ received a private Facebook DM from a prospect asking:
“Can you really build that property for $325,000?”
By Monday, CJ’s team had located a lot.
By Wednesday, the deal was under contract.
By Friday, the client closed on the property.
Total contract value: $350,000
Even better — the buyer isn’t stopping there. They’re planning 10–20 more builds in 2026, using this first project as a test run.
The Shift
This one video changed how CJ thought about marketing.
“I’m old-school, handshakes and relationships. But I’m learning this content builds that same trust online. People see your videos, feel like they know you, and reach out ready to do business.”
Now, CJ views short-form content not as “marketing fluff,” but as digital rapport-building that runs 24/7 — while he’s out managing projects or spending time with family.
The Lesson for $1M–$6M Businesses
You don’t need cinematic videos or complex funnels.
You need clarity, authenticity, and consistency.
CJ’s 32-second clip didn’t “go viral.”
It went local and profitable — turning one short video into a $350K contract and the potential for millions more.
Ready to Build Your Own Lead Machine?
If your business makes between $1M–$6M and you’re tired of relying only on word-of-mouth, we can help.
👉 Book a strategy call with Gulf Coast Ad Experts
Let’s turn your next 30-second video into your biggest client yet.
